“ONE-TO-ONE” COMMUNICATION: KEY DRIVER OF GROWTH FOR THE SPACE OPTIMISATION EXPERT!
About the project
Camber is a proactive customer that is not greedy with feedbacks. Frequent meetings helped my team to properly understand their needs, thereby making swift progress to achieve our common goals. A few num bers from Camber’s project:
The furnishing market has undergone sweeping changes in recent years and the company has had to adjust to the market. says Aurelie Nickmans, Communications and Marketing Officer. “The arrival of new players has compelled us to rethink how we communicate. We definitely had to focus on the quality of our goods and services to differentiate Camber from some giants in the sector.”
CAMBER CHOSE FOR « CUSTOMIZED » COMMUNICATION
Bearing in mind that Camber has firmly positioned itself as a premium service provider, Camille Peckstadt, Brand Manager, reminds us that “this positioning is visible in the quality of our products and services. We make cupboards that are customized, not modular components that look customized. We have interior advisers and architects who can help our customers to make the right decisions.”
« ATCAMBER, PASS/ON RUNS THROUGH THE CORE OF OUR BUSINESS’»
For our duet, the key to success clearly lay in homogeneous 360° communication. At Camber, customer experience lies at the heart of all decisions. The very high level of product customisation makes each project unique. Nothing can be left to chance!
That is why Camber decided to en list the services of Universem. First and foremost, w hat Camber needed was proper support: “We felt it was paramount for us to have a reliable partner in our project. Our strategy needed to be grounded in facts.”
« WITH UNIVERSEM’S TEAM, WE ANALYSED EXISTING KP’s AND FINE-TUNED THEM TO MEASURE THE CONCRETE PERFORMANCE OF EACH OF OUR TACTICS. »
Tactics which Universem’s consultants wanted to be sim ple, efficient but above all, fully aligned to Camber’s vision. They scanned the habits of Camber’s customers and crafted a concrete plan tailored to the needs and expectations of these customers. Each building błock of the plan was designed to address the various steps in the buying process. This produced ultra-customized campaigns with very elear “touchpoints” dealing with micro-conversion goals.
But for all this, what seems to stand out for our duet is the availability of our teams and their willingness to share :
« WE SAW IN UNIVERSEM A GENUINE DES/RE TO HELP CAMBER GROW EACH OF THE EXPERTS USED HIS EXPERTISE FOR OUR BENEFIT. »