In the ever-evolving landscape of digital marketing, staying ahead of the curve is not just an option but a necessity. Bluerank recently showcased their success story with Rainbow, a client case study now featured on Microsoft’s official directory. This article explores Bluerank’s strategies in the Rainbow performance highlights the power of Microsoft Advertising (MSA) in reaching untapped audiences swiftly, offering insights into effective MSA utilization.
Challenge
For over three decades, Rainbow Tours has remained dedicated to ensuring the satisfaction of every traveler’s holiday experience in Poland. With a focus on fostering a worry-free atmosphere for each client, Rainbow Tours aimed to prolong the travel purchasing journey. Their strategy emphasized the efficient closure of sales actions to capitalize on premium traffic quality. Thus, Rainbow Tours directed efforts toward optimizing their sales performance on Microsoft Advertising, with a special emphasis on search campaigns since the beginning of 2022. This approach utilized their considerable traffic volume and quality indicators gleaned from both organic and paid channels, as per GA4 analytics.
Solution
In pursuit of elongating the purchasing journey, Bluerank collaborated with Rainbow Tours to develop visually engaging remarketing campaigns on the Microsoft Audience Network. Targeting Rainbow Tours’ extensive user base across organic and paid channels, the focus was on bolstering sales closure efficiency. This strategic move not only complemented the overarching search engine marketing endeavors but also facilitated a more robust presence within a diverse audience landscape, thanks to Microsoft’s expansive display network.
Results
The outcomes were remarkable. Starting from April 2023, Rainbow Tours’ remarketing efforts on Microsoft Advertising delivered three times the efficiency compared to similar campaigns on Google Ads. Notably, the revenue generated rivaled that of standard remarketing campaigns on Google Ads, showcasing the remarkable potential of Microsoft Advertising in driving substantially higher-value transactions.
Check out the success case story here!
