As the year comes to a close, it’s time to reflect on the achievements and challenges that shaped 2024 for the Dall alliance. This year has been both rewarding and demanding for all our member agencies, but through collaboration and innovation, we’ve continued to grow stronger together.
The rise of AI in the digital marketing
One of the most prominent themes of 2024 has been the increasing role of AI in marketing. Across the alliance, agencies have embraced AI solutions to transform their operations and deliver greater value to clients. From developing in-house tools to streamline workflows to creating advanced solutions that enhance client campaigns, AI has become a cornerstone of our strategies.
Being part of the Dall alliance has been invaluable in this journey. Members have had the unique opportunity to share their AI solutions, test results, and insights with one another. This open exchange of knowledge has allowed us to learn, adapt, and innovate more effectively than we could alone. Looking ahead to 2025, we’re excited to deepen this collaborative spirit, fostering even more transparency and co-creation across the alliance.
Sales and marketing strategy: shared knowledge, shared success
Another highlight of 2024 has been the wealth of valuable talks, sessions, and meetups focused on sales and marketing strategies. These gatherings have provided an excellent platform for agencies to exchange ideas and discuss how they’ve tackled the challenges of a fast-paced and competitive industry. Now, we kicking off the year with a mastermind session for the 2025 strategy, setting the stage for meaningful discussions and actionable insights.
Industry Achievements
2024 was also a remarkable year for industry recognition. Member agencies such as Peak Ace, Traffic Builders, Bluerank, and SeekandHit stood out in competitions, showcasing their excellence and innovation. These successes highlight the talent and hard work within our alliance and inspire us to aim even higher in the coming year.
Meetups and moments to remember
Our meetups this year were an absolute blast! We gathered in Brussels and Copenhagen, diving into engaging discussions, exchanging ideas, and trying out new formats with some fresh faces in the mix. And let’s not forget the fun and the amazing food that brought everyone together. These moments reminded us that while hard work drives success, good company and great conversations and fun make the journey truly worthwhile.
Looking to 2025
We are ending this year satisfied with what we’ve achieved and excited for what lies ahead in 2025. Together, we’ll continue to explore emerging opportunities, tackle challenges, and share the knowledge that drives us forward. Here’s to another year of growth and success—together!
Thank you to all our member agencies for your hard work, creativity, and dedication this year. Let’s make 2025 even better.
