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Google Analytics 4 Update: Lead Acquisition Report

Google Analytics 4 has launched a powerful new feature: the Lead Acquisition Report. This update bridges the gap between your website and CRM, giving you full visibility into every lead stage — from form submission to conversion. Learn how to set up and use the report to track qualified leads, optimize your marketing spend, and align marketing and sales with real data.

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attribution
Comparison of data-driven attribution models in GMP
From impression to conversion…