Welcome to another episode of Dall Leadership Lounge. In this episode, we will focus on the cookie-less era. Wolter Tjeenk Willink – CEO at Traffic Builders and co-founder of Dall, shares his knowledge and insights on privacy policy. What does the future hold for us in a cookieless world? How should the new reality be viewed? And what are the biggest challenges for marketers, and agencies now? Find the answers to these and other questions in our video!
The main highlights of the interview:
- Current picture of the cookieless era – where we are today
- Transatlantic Data Privacy Framework, and what it entails
- Challenges from the legal and industry perspective
- What approach should we have when dealing with “Privacy First” reality
- Recommendations for marketers and the advertising industry
For more articles on the subject, head over to the Traffic Builders website.
