In the last two years retail e-commerce has experienced significant growth, global online sales increased by 11%, and while growth had been forecast, the pandemic has undoubtedly accelerated it.
While it seems like good news, it also lead to creating new and accentuating old challenges, with one of them being heightened customer expectations. Focusing on the needs of you customers and their satisfaction should be a priority, and it is of one the key factors to being successful in a highly competitive marketplace.
The article includes:
- New KPI for e-commerce
- A single customer view (SCV) is a centralised platform where there is a holistic view of customers across the entire buyer’s journey.
- Increased touchpoints, sometimes referred to as conversation marketing
- CRM-based platform that either provides all the functionality or one that can successfully integrate all existing platforms (Salesforce Pardot, Adobe Marketo, Salesforce Eloqua or HubSpot).
Richard Taylor from our member agency Attacat investigates the topic of E-commerce Challenges and proposes solutions that might help you succeed.
Click on the link below to read more about the challenges and helpful tools, that can be used to combat them.