Thinking about incorporating AI tools into your marketing strategy? Well done! Artificial Intelligence is a great resource for professionals, helping them complete their work more efficiently, streamlined, and with fewer errors.
However, if you’ve already started looking for marketing AI tools, you’ll have realized that the options are almost endless. Which one do I choose? Which one will improve my marketing efforts? Which one offers the best value for money? These are very common questions.
To help you out, we’ve created this article to tell you about the 7 most useful and practical AI tools for marketing currently on the market. Each one is designed for a specific area of marketing, so they can help you with different actions, all of which are very common within companies’ advertising strategies. Additionally, the selection also includes some free options, ideal for organizations that can’t invest much in Artificial Intelligence.
We hope it helps you and your teams find the most suitable AI marketing tool for your needs. But remember that proper use of this technology must always be accompanied by the supervision of marketing experts to avoid any of its risks, such as a lack of originality, the dissemination of false information, or a lack of connection with your audience, all of which can seriously impact your results.
The 7 Most Useful AI Tools for Marketing
Synthesia, one of the best AI marketing tools for video generation
In a nutshell, Synthesia is a very interesting AI marketing tool that converts text into video in just a few minutes and with great quality. Simply upload the document, URL, or idea you want to turn into a video to the platform, and it will be automatically generated.
More specifically, Synthesia specializes in creating videos featuring people speaking into the camera, but this is where the most interesting aspect of this tool comes in: it has a large library of virtual avatars that you can use to appear in your videos, which can reproduce the script you want in more than 40 languages.
You can use Synthesia to create videos for your marketing strategy, and even for sales or customer service. You’ll streamline the entire production process and free up a lot of work for your team so they can focus on more strategic or creative tasks.
Finally, one of the most interesting aspects of Synthesia is that if you want your team to appear in your videos, you can create a virtual version of it and use it to create videos. We encourage you to try the free version of the tool offered on their website to get an idea of how powerful it can be.
Custom GPTs for content generation
You’re probably familiar with ChatGPT, but have you heard of custom GPTs? These are versions of ChatGPT specialized in a specific subject and the generation of specific content. In other words, they’re specialized in a specific area of knowledge. And the best part is that we find many custom GPTs that have been created for different marketing tasks.
For example, we have customized GPTs specialized in creating landing page content, generating content for email marketing, or developing marketing strategies, among many others.
The best part is that they’re completely free to use, and can be found in the “Explore GPT” section of ChatGPT. Once inside, you can locate the custom GPT you need using the search bar.
NotebookLM for industry learning
This AI has been developed by Google with the goal of becoming an expert on the content you provide so it can help you understand it better.
Applied to digital marketing, it can be a very useful resource for understanding documents or complex information. For example, imagine that as a strategist you have to analyze a report on social media trends. It’s a long and highly technical report that can take you many hours. Using NotebookLM, AI can help you understand it by summarizing it and offering answers to any questions you may have about it. It can even generate a podcast about the document so you can understand its information in a more engaging way.
For content writers, it can also be a very useful tool. When writing about complex topics, NotebookLM can help these professionals better understand the subject and write about it with much more professionalism.
Brand24, an AI tool applied to marketing for social listening
Social listening is a highly recommended marketing practice that involves analyzing what’s being said about your brand, your competitors, and your industry on social media and other digital environments to identify areas for improvement, opportunities, and trends.
As you can imagine, it would take a long time for a person to search and compile all these mentions themselves, which is why it’s so common to rely on analytics tools. Currently, many social listening tools have implemented AI technology to improve their services and results, and one of them is Brand24.
Specifically, Brand24 uses AI applied to marketing to perform an advanced analysis of the sentiment behind each comment and offer more accurate conclusions about user opinions.
GetResponse for product recommendations in e-commerce
Did you know that, on average, e-commerce product recommendations generate 31% of revenue for these businesses? Furthermore, many consumers report purchasing items they hadn’t planned for thanks to this type of marketing tactic.
But not everything goes in a product recommendation strategy. It’s key that the products shown to users are personalized and tailored to their needs, otherwise the effect won’t even be noticeable.
Of course, there are also AI tools applied to marketing that can make automated product recommendations in your online store based on each user’s purchasing habits to identify items with the highest conversion rates in each case.
MailChimp as an AI tool for customer segmentation in email marketing
MailChimp is an email automation tool that has integrated Artificial Intelligence into its marketing capabilities. One of the most interesting applications this technology has found in its environment is optimizing customer segmentation to send more personalized and relevant emails to the audience.
It also uses AI to analyze the optimal time to send emails for each user in your database, thus increasing open and click rates.
Adobe Creative Cloud and its generative AI for everything related to design and branding
Adobe Creative Cloud is an advanced software package for professionals in photography, video and image editing, and graphic design. It includes a wide range of tools, including Photoshop, Illustrator, and Premier, among others. At Digital Group, for example, our advertising design team uses many of these tools for projects with various clients.
Adobe has also joined the implementation of AI in its environment to make professionals’ work much more agile. For example, it has a feature that can convert any text into video and any image into a moving video. This allows professionals to start from a more advanced foundation and focus solely on improving a first draft.
References
- UNESCO 2021 Recommendations on the Ethics of Artificial Intelligence.
- Barilliance 2023 Personalized Product Recommendation Tactics Study.
