TikTok, a video-based social media app that originated in China, and one of the fastest-growing social media platforms in the world, is taking the world by storm.
TikTok is popular among teens and young adults. This generation can easily identify marketing tactics and as a result TikTok creates an environment for unique content that generates legions of followers. It has over 800 million users worldwide and is now encouraging business to join too.
Is it worth the investment? Big brands think so. They are using TikTok to create huge brand awareness campaigns and to engage with a whole new younger audience. It allows users to make and post short videos with music, filters, and the video editing features never seen before on a social media app. The creative options available have also created a whole new type of content.
Check out the article written by our partner agency Sleeping Giant Media by clicking on the link below to find out more about:
- the audience on tiktok,
- the type of content,
- the brands that are using tiktok,
- and last but not least, learn some tips on how to succeed there.